Though Satellite and Internet Radio (SIR) stations are vast in number around the world, Vigilant Radio has been working with this growing trend since the first car manufacturers started installing SIR receivers back in 2001; and we continue to maintain our Vigilant SIR Network today. We work with some of the leading developers of SIR tracking systems to improve the experience for artists and stations alike.

We all have our favorite radio stations that we preset into our car radios, flipping between them as we drive to and from work, on errands and around town. However, when you travel too far away from the source station, the signal breaks up and fades into static. Most radio signals only travel about 30 or 40 miles from their source. On long trips that find you passing through different cities, you might have to change radio stations every hour or so as the signals fade in and out. It is not much fun scanning through static trying to find something -- anything -- to listen to.

Now, imagine a radio station that can broadcast its signal from more than 22,000 miles away and then come through on your car radio with complete clarity. You could drive from Portland, Oregon to Washington, D.C., without ever having to change the radio station! Not only would you never hear static interfering with your favorite tunes, but also the music would be interrupted by few or no commercials. This is the wonderful world of Satellite and Internet Radio!

Satellite and Internet Radio (SIR) companies are comparing the significance of their service to the impact that cable had on television 30 years ago. Car manufacturers have already installed SIR receivers, MP3 and USB compatibility in more and more of their latest models. Even electronics companies have launched several models of portable SIR receivers. Listeners will not be able to pick up local stations using satellite radio services, but they will have access to thousands of stations offering a variety of music genres.

Satellite and Internet Radio should be considered for every campaign, even if you are doing high-level commercial radio. SIR exposure is inexpensive and can provide some positive artist development results to show retail, press, clubs and other industry professionals. Just as in college radio, this is not a pay to play situation. If they like it, they will play it!

If you are interested in “Viral Radio Promotion” and would like to be considered for future campaigns please "Contact Us" for details.

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