Besides radio, there are three other main parts to marketing an artist; press, gigs, and retail; which can be quite difficult for a new artist/label to get started. Fortunately, radio can be a tool to get these going by using radio referrals. College radio should be considered for every campaign, even if you are doing high-level commercial radio. College radio is relatively inexpensive and can provide some very positive chart or report results to show retail, press, and clubs.

CMJ Holdings Corp connects music fans and music industry professionals with the best in new music through interactive media, live events and print.

CMJ.com offers a digital music discovery service, information resources and community to new music fans, professionals and artists.

The focus of a Vigilant Promotions Radio Campaign is towards national college radio stations and secondary FM radio stations.

We will start by mailing out the artist to stations in North America with an emphasis on stations with formats most conducive to the sound of the CD. The stations where the artist is sent to will report all charting information to CMJ. We will utilize all of the college radio stations that report to CMJ, including some of the secondary and community FM stations (800+ stations). 

The Vigilant Plan

The focus of our national radio promotion campaign is towards college radio stations (which report all chart info to CMJ) and secondary FM radio stations. Vigilant Promotions utilizes all of the college radio stations that report to CMJ, including secondary and community FM stations (800+stations total).

The Vigilant Plan

The focus of our national radio promotion campaign is towards college radio stations (which report all chart info to CMJ) and secondary FM radio stations. Vigilant Promotions utilizes all of the college radio stations that report to CMJ, including secondary and community FM stations (800+stations total).

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Ok, you’ve spent 3+ months recording and mixing down your tracks. You release your tracks and promote it on every music site and platform that's out there. Feeling real good that now is your time and that you are truly, finally, on your way. Your reward for all of this hard work and effort is the same sad, cruel result; you're just another unknown and unplayed artist!

Being one of the many independent artists possessing some great music, you wonder how you can ever possibly get attention for your song, how will your new 'kick ass' track ever rise above the noise?

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