Besides radio, there are three other main parts to marketing an artist; press, gigs, and retail; which can be quite difficult for a new artist/label to get started. Fortunately, radio can be a tool to get these going by using radio referrals. College radio should be considered for every campaign, even if you are doing high-level commercial radio. College radio is relatively inexpensive and can provide some very positive chart or report results to show retail, press, and clubs.
The focus of a Vigilant Promotions Radio Campaign is towards national college radio stations and secondary FM radio stations.
We will start by mailing out the artist to stations in North America with an emphasis on stations with formats most conducive to the sound of the CD. The stations where the artist is sent to will report all charting information to CMJ. We will utilize all of the college radio stations that report to CMJ, including some of the secondary and community FM stations (800+ stations).
The focus of our national radio promotion campaign is towards college radio stations (which report all chart info to CMJ) and secondary FM radio stations. Vigilant Promotions utilizes all of the college radio stations that report to CMJ, including secondary and community FM stations (800+stations total).